And there is only one explanation that could justify the astonishing amount of hype and excitement. Apple is actually going to introduce consumer technology from the future.
Think of it. Steve Jobs has made contact with time travelers from the 22nd century. They have given him samples of their wondrous futuristic technology, which Jobs and his team of engineers have used to create the product that they will introduce today.
Oh, I'm sure that even now, at the eleventh hour, some nay-sayers will say that I've got the facts wrong. But I'm ready for their objections.
Objection: Apple couldn't possibly introduce technology from the 22nd century into the year 2010! That would change the course of history, leading to a different 22nd century from the one in which the technology was developed! It's a temporal paradox!
Response: Time travel doesn't work like it does on Star Trek, you silly person. In real life, when you travel in time, what you're actually doing is traveling to a universe identical to this one but a certain number of years behind (or ahead). Once you're there, you can kill your grandfather, assassinate Hitler, or sell iPods to ancient Romans, secure in the knowledge that you're not creating any paradoxes.
Objection: But even if I travel back to the 19th century and give a bright young engineer the secret of the iPhone, he's not going to be able to get rich off of it. The manufacture of modern technology requires an entire industry to already be in place. How is my 19th-century engineer going to replicate the parts that were mass-produced in high-tech factories in 21st-century Taiwan and China? Similarly, an iPhone in a world without Internet or cell phone reception would be pretty boring. Surely Steve Jobs will have similar problems trying to sell us 22nd-century technology?
Response: Ah, but Steve Jobs didn't meet his first person from the future just last week! What happens today is the culmination of years and years of Apple engineers working in tandem with tech guys from the 22nd century. They've been building factories that are capable of mass-producing 22nd-century technology.
Objection: You really think they'd be able to keep all that secret?
Response: Oh, only a few people know that Apple's new technology is from the 22nd century. Everybody else in the company just thinks Steve Jobs and his engineers are a bunch of geniuses. And they've been introducing 22nd-century design principles very gradually. Do you really think the MacBook Air and the late-generation iPods aren't influenced by the future?
Objection: Okay, okay, but maybe it's not people from the future. Maybe Steve's been talking to aliens! Maybe the new product he's introducing today is chock full of alien technology!
Response: Aliens? From outer space? Now you're just being crazy.